Tag Archives | under armour

In The Battle For Global Sports Brand Supremacy: Nike, Under Armour And Adidas Need To Find Their Pixar




Under Armour announced it had acquired MapMyFitness. Knowing that I’ve spent a lot of time over the past year in and around the activity tracking ecosystem, a writer at a leading tech publication emailed me asking my opinion of the deal.  Specifically, she asked me what it meant for the big sports brands, Nike, Adidas, […]




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