Tag Archives | fuelband

How Simple Math and A Nike Cultural Imperative Might Have Killed Nike’s Fuelband




Its nice to be right once in awhile. In December, I had the distinct pleasure of speaking on a panel at the Wearables Technology Expo, alongside Intel’s Rob Rueckert and LumoBack’s Monisha Perkash. When the moderator asked the panel for some closing thoughts on wearables, it wasn’t the most popular thing to say that if you were an […]




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Wearables and the Affordable Care Act: A Rising Tide Will Lift SOME Boats




    18 months ago, I could count on one hand the number of wearables startups that from inception, had selling into the healthcare system deep in their DNA and/or a clear understanding of the trends in healthcare that could most affect their potential business trajectories. Whether the barriers were regulatory, legal, IT, time to […]




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In The Battle For Global Sports Brand Supremacy: Nike, Under Armour And Adidas Need To Find Their Pixar




Under Armour announced it had acquired MapMyFitness. Knowing that I’ve spent a lot of time over the past year in and around the activity tracking ecosystem, a writer at a leading tech publication emailed me asking my opinion of the deal.  Specifically, she asked me what it meant for the big sports brands, Nike, Adidas, […]




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Data Science, Wearable Computing and the Battle for the Throne as World’s Top Sports Brand




In the past 5 years, we’ve seen unprecedented innovation in data sciences. Previously limited to the largest of large companies processing massive quantities of data with internally purpose-built engines, today’s sophisticated data collection and analysis is democratized through open source data stacks that continue to drive the costs of insights and predictive modeling down. When […]




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For The Wearable Revolution To Take Off, Accuracy Must Improve




  Although many new wearable technologies bring functions that used to require bulky machinery to small devices, many products struggle in accurately tracking motion. The web is littered with side-by-side tests of accuracy of similar form factor devices, with results that call into question the entire category at times. Yet, as the technology and market for […]




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The Week In Wearables




  Very interesting and thought provoking analysis (sent by extremely smart reader and friend of IAT, HapiLabs’ Jessica Margolin) of accuracy in bio data sensing consumer devices on Psychology Geek’s blog, that focuses on the accuracy of Basis versus commercial grade devices. We are intrigued by the discussion does accuracy matter in wearables, and if so, […]




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