Tag Archives | adidas

In The Battle For Global Sports Brand Supremacy: Nike, Under Armour And Adidas Need To Find Their Pixar

Under Armour announced it had acquired MapMyFitness. Knowing that I’ve spent a lot of time over the past year in and around the activity tracking ecosystem, a writer at a leading tech publication emailed me asking my opinion of the deal.  Specifically, she asked me what it meant for the big sports brands, Nike, Adidas, […]

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Adidas Announces miCoach Fitness Smartwatch

Coming up in the fitness tracking territory is Adidas’s miCoach SMART RUN, launching on November 1st. The miCoach is different than other fitness trackers we have seen because it operates as a standalone fitness tracker. So, rather than sending data to a separate app on your smartphone or computer, the miCoach SMART RUN runs fully […]

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Data Science, Wearable Computing and the Battle for the Throne as World’s Top Sports Brand

In the past 5 years, we’ve seen unprecedented innovation in data sciences. Previously limited to the largest of large companies processing massive quantities of data with internally purpose-built engines, today’s sophisticated data collection and analysis is democratized through open source data stacks that continue to drive the costs of insights and predictive modeling down. When […]

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Roundup: Wearable Tech Conference, NYC

One of the largest events in wearable computing has just finished: the Wearable Technology Conference and Expo in New York City. Headlining the event were multiple exhibitors and speakers, all looking to be a part of the future of wearable tech. Adidas received praise for their miCoach Elite System, which tracks multiple physiological measures of […]

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