Beddit is taking a fresh approach to sleep tracking that provides real time quantifiable data about the user without requiring the user to wear a device. Beddit combines an ultra-thin sensor that users strap to their mattress (underneath their sheets) with a mobile app to provide users with data on sleep patterns and quality. The sensor collects and aggregates data on breathing, heart rate, and movement throughout the night in real time to create a timeline of your night’s sleep. The sensor works even when two people are present and is currently available for pre-order for $99. Beddit’s Indiegogo campaign has reached 95% of its funding goal less than two weeks after going live.
The Beddit app tracks sleep trends over time and makes recommendations about the user’s daily routine based on these patterns. Using the in-app alarm clock allows users to wake up within a target time window and when the app detects it is optimal in your sleep cycle to start your day off right.
We think Beddit and companies that provide low cost touch points with consumers and data-driven insights on health concerns hold great potential to disrupt a large, growing market that lacks innovation. We also think that companies like Beddit provide a great entry point into environmental control. Integrating Beddit with technologies like the wifi-enabled thermostat, Nest, and wirelessly-controlled home lighting systems from Savant, as well as other environment control technologies, could be immensely powerful for those looking to maximize regenerative sleep. When the Beddit app detects a user’s sleep cycle would be optimized if their bedroom was a bit cooler, or that a user should be gently woken up by a gradual increase in ambient lighting, an integrated system would allow these applications to communicate and adapt to an idealized environment for the user. Further integration with tools like the Basis fitness tracker and the myfitnesspal nutrition app could soon provide users with in-depth information about how their exercise, daily diet, and caffeine intake affects their sleep
In short, we see a massive potential for the integration of non-invasive technologies like Beddit that enhance and optimize users’ interaction with—and understanding of—all the data and insights surrounding their sleep experiences.