Archive | November, 2013

In The Battle For Global Sports Brand Supremacy: Nike, Under Armour And Adidas Need To Find Their Pixar




Under Armour announced it had acquired MapMyFitness. Knowing that I’ve spent a lot of time over the past year in and around the activity tracking ecosystem, a writer at a leading tech publication emailed me asking my opinion of the deal.  Specifically, she asked me what it meant for the big sports brands, Nike, Adidas, […]




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SporTracker: Accurate and Battery Efficient Optical Sensor Technology To Track Vital Signs




Founded in 2009, SporTracker is aiming to revolutionize the sports and consumer health markets through its optical-based technology and algorithms that detect and measure heart rate, calorie count, and other vital signs. We’ve been focused a lot lately on computational biology, accuracy, and adapting to unique form factors — SporTracker is innovating at the intersection of […]




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Product Review: ReLax Kit Brain Wave Sensor




OP Innovations, a company that specializes in open source, cost effective low power D-I-Y bio-sensor kits,  recently sent us their flagship product the ReLax Kit for testing. The goal of the kit is to help the user discover themselves using visual biofeedback through quantified metrics about their stress levels, posture, and focus in order to […]




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Wearables Will Drive New Advances in Understanding And Driving Peak Athletic Performance




Biomechanics, a field that focuses on the movement of and forces on a living body, has been making new strides thanks to advances in wearable and sensing technology, equipping scientists with the tools to analyze our body’s movement more precisely than ever. Researchers around the world have been very interested in applying the analysis of […]




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